Toolkit #1 - Roku's New Self-Service Ads is a Game-Changer for Marketers

Roku is widely known for it’s Smart TV operating system that can be found in TVs, set-top boxes and sticks. However, they’ve also made a significant move in the advertising world with the launch of its new self-service ads manager. This platform offers marketers a unique opportunity to reach a massive audience…

Massive as in 83 million streaming households…

Why is this important?

The connected TV (CTV) ad market is booming, with spending projected to reach $30 billion this year. Roku's new platform positions brands to capitalize on this growth. By providing a simple and effective way to create and manage campaigns, Roku is making it easier than ever for marketers to reach their target audience.

What’s to love about it:

• Ease of use: The self-service platform is intuitive and user-friendly, allowing marketers to create campaigns quickly and efficiently.

• Targeted reach: Roku's audience data enables precise targeting, ensuring your ads reach the right people.

• Integration with Shopify: The partnership with Shopify allows for seamless one-click checkouts, making it easier for customers to purchase your products.

• AI-powered creative: Roku's AI technology ensures your ads look great on the big screen, regardless of their original resolution.

Ready to try it out?

Visit Roku's self-service ads platform to create your first campaign and start reaching a wider audience.

The Roundup

A collection of links to stuff I think are worth sharing.

Reddit ads inspiration library - Looking for ad ideas that resonate with Redditors? This new resource has what you need to integrate with the platform's unique style and community.

TV replacement guide - BFCM is coming soon and you know what that means—the lure of getting a new TV. Here are a few tips I put together to determine if your TV is in need of an upgrade.

Notion Calendar - While Notion hasn’t been the right fit for my specific needs, their new beautifully designed calendar app is making me take a second look.

Ridge Biflex Wallet - Ridge Wallets are durable, lightweight, and they force you to only carry what you need. Now Ridge has upped it’s minimalist wallet game with Tech YouTuber Marques Brownlee’s input, and the results are impressive.