Toolkit #6 - Gazing into the Future with Top SEO Trends for 2025

Get ready, marketers! 2025 is shaping up to be a big year for SEO. Maria Georgieva recently laid out a few of the key trends you need to know.

Here are the highlights:

Demystifying User Intent: It's All About WHY They Search:

Gone are the days of keyword stuffing and chasing the latest SEO fads. In 2025, understanding user intent will be your golden ticket.

Think about it this way: What are your ideal customers really searching for? Are they looking for the "best wifi 7 mesh system" or is the user trying to have smooth streaming on their living room TV while their child is playing Call of Duty in the next room?

By creating content that addresses these underlying needs and answers their specific questions, you'll climb the SERP ladder in no time.

Tech Up Your Website (Especially if You Love JavaScript):

Modern websites rely heavily on JavaScript, but this can cause rendering issues for search engines. Be sure your site uses server-side rendering (or fix JavaScript problems) to ensure proper indexing. Both Google and Bing offer tools to help.

Speak the Language of Alexa and Siri:

Voice search is no longer a futuristic fantasy. It's here and relevant to how users will continue to search for information.

To stay relevant, optimize your content for natural language queries and the conversational way people talk. Imagine you're chatting with a friend, not writing a research paper.

AI Assistant, Not Overlord:

While AI tools may be on the rise, remember that high-quality, human-crafted content will always be king. These tools can be helpful assistants, but they can't replicate the creativity and insight you bring to the table.

User Experience Matters More Than Ever:

SEO isn't just about rankings, it’s about creating a positive user experience (UX).

Make your website fast, mobile-friendly, and easy to navigate. If your website is a pleasure to browse, users will be more likely to return, perform branded searches, and engage with your content—all of which can lead to better rankings over time.

Take Action Now, Dominate Later:

Don't wait until 2025! Here's how to prepare your website:

1. Understand your audience: Analyze their needs and search patterns. What are they looking for?

2. Content Audit: Optimize existing content for user intent and readability.

3. Technical SEO Check-up: Use Google Search Console (or other tools) to identify and fix technical issues.

4. Explore AI: Consider AI writing assistants, but remember, human touch is key.

5. UX Matters: Focus on website speed, mobile-friendliness, and clear navigation.

By staying informed and taking the right steps now, you can ensure your website thrives in the evolving world of 2025 SEO.

The Roundup

A collection of links to stuff I think are worth sharing.

Dr. Squatch Ads - How a garage-made soap named after Bigfoot got dudes to care about how they lather up.

Meta Lab - A pop up in LA dedicated to Ray-Ban Meta glasses looks to be the first of many more events aiming to get you to try out a pair.

YouTube Ads - Revenue from the platform could soon match that of the entire broadcast advertising industry for 2024.

Holiday Playbook - This guide will help you build brand awareness, drive conversions, and maximize holiday sales on X.

​The Hemingway Effect - Try the legendary writer’s productivity hack to get things done without burnout.